Likes matter: in the age of social media, companies around the world are increasingly turning to platforms like Facebook and Twitter to engage with consumers. Brands that generate the most online activity are more likely to “trend” and reach a wider audience. In Dhaka, Bangladesh, this corporate popularity drive has fuelled the emergence of a new cut- priced labour market: click farms, which pay workers to share, follow, like and tweet clients’ web content for hours at a time. Some 25,000 people are thought to be employed this way, though the industry—which is essentially illegal—is mostly kept secret.
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